Alabama Art Education Association

Color is one of the aspects of design that most people, including designers, tend to feel least confident about. Not only do we have a limited vocabulary for describing it, but each of us responds slightly differently to different shades. Often we associate specific colors with particular memories, and none of us sees the same hue in exactly the same way. (Something that you would describe as blue may very well look green to me.)

But we do have similar reactions to palettes, which is why the most popular tones in a particular period tend to say something about that time. Bright hues cheer us up. Warm shades seem reassuring. Grays can be gloomy. Ten years ago, the Color Marketing Group expected confident blues to dominate the next decade, but muted neutrals took over after the trauma of Sept. 11, 2001.

For more information about colors and color theory.

Click the link below.

http://www.nytimes.com/2011/01/17/arts/17iht-DESIGN17.html